Adobe number of customers digital experience platform

#Adobe number of customers digital experience platform Offline

Adobe Experience Platform Data Governance, helping companies enforce data usage policies and facilitate the proper use of their data.Adobe's Sensei artificial intelligence can be used to automate heavy analysis and predict future behaviors. Inspired by the same logic behind Photoshop, teams can layer data sets on each other to form new perspectives on the customer experience. Customer Journey Analytics, which brings analytics tools to the omnichannel data in Adobe Experience Platform.

#Adobe number of customers digital experience platform Offline

It also helps bridge marketing and IT silos so companies can find meaning in disparate data sets, from CRM systems to online analytics and offline point-of-sales systems. Real-Time Customer Data Platform, which will allow companies to bring together known and unknown customer data to activate customer profiles across channels and get access to intelligent decision-making throughout the customer journey.The latest additions to Adobe Experience Platform include the following: 'Adobe Experience Platform is built to give brands the ability to have a single view of each customer without the pain of decoding complex interactions across digital and physical touch points.' Brands must close the gap between the customer, channels they live on, and the experience they expect,' said Suresh Vittal, vice president of Adobe Experience Cloud, in a statement. 'Customer experience is the new battleground for business. Adobe Adds Real-Time Capabilities to Experience PlatformР”Р„dobe has enhanced the Adobe Experience Platform, its system for stitching together data across the enterprise in real time, with the addition of Real-Time Customer Data Platform (CDP) features, data governance capabilities, and new ways to personalize and deliver cross-channel experiences.